DO WOMEN PREFER FEMALE OVERMALE PLASTIC SURGEONS?

In the patient-driven market of aesthetic surgery, an understanding of the factors that patients consider in their choice of surgeon can influence the individual plastic surgeon’s marketing strategy. Previous studies have investigated patient gender preferences for physicians in other specialties, but none has investigated whether patients consider gender when choosing a plastic surgeon.

A prospective study was conducted in a single private practice of two plastic surgeons, one male and one female, both closely matched in training, experience, and reputation. Two hundred consecutive patients calling for a consultation were asked if they preferred a male or female surgeon. 

Results: All patients were women. Nearly half (46%) had no gender preference, 26% preferred a female surgeon, and 1% requested a male. (The remainder ignored the query, proceeding with their questions). 

Survey Conclusions: Most female patients interested in aesthetic surgery have no gender preference. Of those who do, nearly all requested a female plastic surgeon. 

JP: Having consulted with over 700 aesthetic practices and interviewing thousands of female patients in some 35 years, I have come to the distinct conclusion that if a male plastic surgeon demonstrates empathy and caring to a prospective female patient – the playing field is leveled.