GREAT PLASTIC SURGERYPRACTICE MARKETING IDEAS

This is my first in a series of great marketing ideas initiated by ethical plastic surgeons who believe patient education marketing is a superior tactic to the commercialization of aesthetic plastic surgery.

I have known Dr. George Sanders for some 20 years and on many occasions have had the pleasure of consulting with him pertaining to practice marketing. I might add that throughout his years in practice, Dr. Sanders has relied on a patient education approach to marketing. He is often booked months in advance for cosmetic procedures, which clearly validates the success of his philosophy and approach. In the following example, Dr. Sanders employs the use of video to demonstrate how he approaches incisions during facelift surgery.

Behind The Scenes: Facelift Surgery

When considering a facelift, the most common concerns include recovery and post-surgical scarring. Not only is Dr. Sanders careful to place incisions in the natural creases of the skin, but he uses specialized techniques to allow you to enjoy the results of your procedure for as long as possible. Watch as we go inside the operating room to discuss the stitches and techniques he employs to ensure a quick recovery and long-lasting results!  Click to see Dr. Sanders in action!

Obviously, for practice and patient confidentiality, you are unable to view his video. However, I believe you get the point. My compliments Dr. Sanders for your continuing creativity to increase aesthetic procedures through the use of a patient education marketing strategy!