PODCASTING CAN ATTRACT MANY NEW PATIENTS FOR PLASTIC SURGEONS

Podcasting can be an incredible practice marketing tool for plastic surgeons. Currently, there are 122 Million Audio Podcast listeners in the U.S. Within two years this number is projected to double in growth.

Podcasts are a revolutionary new way to reach prospective patients, as well as maintain interest and generate referrals from past patients.

Additionally, audio podcasts are far more authentic and personal than advertisements, newsletters, email blasts, or blogs, and can significantly improve your search engine optimization, (SEO).

Prospective patients, and past patients feel like you are actually talking to them in a friendly tone, which provides far better engagement, interest and can project a warm, bedside manner. As important, podcasting enables a plastic surgeon to provide far more beneficial patient education along with greater insight into each individual aesthetic procedure.

You Can Record Podcasts in the

Comfort of Your Office or Home

Because the vast majority of podcasts are broadcast in audio – all you need are headphones and a microphone. Furthermore, you are not restricted to any specific time limit. Podcasts can be 15 minutes in length, 30 minutes, or whatever time suits your needs. Once your podcast is recorded, you can choose to edit it, or utilize as is. Each podcast should be posted on your website, but can also be broadcast on Spotify, Apple, Google, Amazon, i-Heart and other audio platforms without charge for greater practice exposure.

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