Set Your Practice apart from the Competition and Attract New Patients

Dr. James Polakof Ph.D.
President

DR. JAMES POLAKOF BLOGS

Dr. James Polakof, has consulted with well over 700 aesthetic practices during the past 30 + years. As a specialist in medical marketing and management, he is nationally recognized as a leader in strategic practice development, as well as an innovator in creating successful techniques to tastefully escalate patient response and significantly increase profits. The Wall Street Journal once complimented Dr. Polakof’s ability to “ethically market cosmetic surgery utilizing aesthetic patient education tools and subtle, but effective strategies.”

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Dissatisfied Plastic Surgery Recipients Underscore Need for Patient Education

According to a Journal of Service Research study published in December, 2021, which examined the performance of aesthetic services, an increasing number of women seeking breast augmentation are reporting unfavorable outcomes. Due to the majority of today’s cosmetic surgery consumers doing their own research: online – it’s expected that unrealistic expectations are often the cause…

HOW A PLASTIC SURGEON BECOMES A MEDIA RESOURCE

Recently, I came across an interesting article in the New York Times pertaining to a trend among men to get fillers, Botox and plastic surgery during the pandemic. Since many sales executives began working at home during the onslaught of COVID-19, they conducted meetings via Zoom. As a result, many saw themselves on screen and noticed they…

DO WOMEN PREFER FEMALE OVERMALE PLASTIC SURGEONS?

In the patient-driven market of aesthetic surgery, an understanding of the factors that patients consider in their choice of surgeon can influence the individual plastic surgeon’s marketing strategy. Previous studies have investigated patient gender preferences for physicians in other specialties, but none has investigated whether patients consider gender when choosing a plastic surgeon. A prospective…

The Type of PATIENT SATISFACTION Plastic Surgeons Should Focus On

When I first begin my consultation with a plastic surgeon about practice marketing and management, I ask what he or she feels are the most important elements in attaining ‘satisfaction’ for their patients? Overwhelmingly, the answer is ‘good results’. Unquestionably, there is truth to this response, but both studies and my personal experience reveal that most often…

PODCASTING CAN ATTRACT MANY NEW PATIENTS FOR PLASTIC SURGEONS

Podcasting can be an incredible practice marketing tool for plastic surgeons. Currently, there are 122 Million Audio Podcast listeners in the U.S. Within two years this number is projected to double in growth. Podcasts are a revolutionary new way to reach prospective patients, as well as maintain interest and generate referrals from past patients. Additionally, audio podcasts are…

‘FREE’, CREDIBLE ADVERTISING FOR PLASTIC SURGEONS

The vast majority of plastic surgeons have been overlooking the value of media coverage for years. Whereas paid advertising is accompanied by the stigma of commercializing the sacred ground of medicine, unpaid print articles, and/or television coverage, provides a plastic surgeon ‘third-party credibility’ along with an opportunity for patient education. Consider that this can provide your practice…

GREAT PLASTIC SURGERYPRACTICE MARKETING IDEAS

This is my first in a series of great marketing ideas initiated by ethical plastic surgeons who believe patient education marketing is a superior tactic to the commercialization of aesthetic plastic surgery. I have known Dr. George Sanders for some 20 years and on many occasions have had the pleasure of consulting with him pertaining…